Tier 01 · Programmes

Media programmes for channel alignment

Six structured media tier planning programmes for Singapore B2B brands. Each includes defined deliverables, placement strategy documentation and honest scope — professional media planning services, not software licences or outcome guarantees.

Programme 01

Media Landscape Audit

A three-week diagnostic engagement mapping your current paid and owned sync across every active channel. Our Gateway East agency team reviews audience media maps, placement strategy gaps and brand narrative consistency in the Singapore market. Deliverables include a media landscape report, channel storytelling assessment and prioritised recommendations for media orchestration improvements. Ideal for brands preparing a go-to-market refresh or evaluating agency partner options before committing to a media retainer. Indicative range: S$5,200–S$7,800.

Programme 02

Integrated Media Planning Programme

A six-week programme building a unified media brief and channel planning framework for your brand. We coordinate paid media schedules, organic social editorial beats, SEO foundations and content marketing priorities into one story across channels. Campaign messaging architecture, audience targeting parameters and narrative placement documents are produced with fortnightly client engagement reviews. Our Beach Road studio team scopes project deliverables clearly and integrates with your in-house marketing team throughout. Indicative range: S$9,400–S$14,600.

Programme 03

Storytelling Across Paid & Owned Channels

Channel storytelling development ensuring creative direction and campaign messaging remain consistent from display advertising through to owned platform content. We produce narrative placement guides, creative direction briefs and message testing protocols aligned to your brand positioning. Performance marketing indicators are tracked without guaranteeing specific growth rates or return on investment. Suitable for B2B marketing teams launching integrated campaigns in competitive Singapore segments. Indicative range: S$8,100–S$12,300 per quarter.

Channel planning whiteboard session mapping media tier planning and placement strategy

Channel planning · media whiteboard

Media review session analysing marketing analytics and channel performance data

Media review · performance loop

Evening studio session planning media programmes at Gateway East Beach Road

Evening studio · programme planning

Programme 04

Editorial Calendar & Media Sync

Editorial media beat coordination aligning content marketing calendars with paid media flight schedules and organic social publishing rhythms. Our agency team produces quarterly editorial strategy documents, channel planning timelines and paid and owned sync protocols. Creative studio output is scheduled against media brief priorities so every editorial beat supports narrative placement goals. Client engagement includes monthly sync sessions and deliverables tracking. We report marketing outcomes honestly without promising viral distribution or follower growth. Indicative range: S$6,600–S$10,200 per quarter.

Programme 05

Media Performance Review Cycle

A structured media performance loop programme for brands refining placement strategy based on marketing analytics data. We design review frameworks, interpret performance marketing indicators and produce optimisation recommendations within honest scope. Message testing outcomes, audience targeting refinements and channel planning adjustments are documented in updated media brief materials. Suitable for teams with active campaigns needing independent agency analysis. Our Singapore media agency interprets data without guaranteeing specific marketing outcomes or investment returns. Indicative range: S$4,900–S$8,400 per cycle.

Programme 06

Full-Service Media Retainer

Ongoing media retainer providing continuous media orchestration, editorial media beat management and campaign planning support for Singapore B2B brands. Monthly deliverables include media brief updates, channel storytelling direction, creative direction sessions, paid and owned sync coordination and media performance loop reporting. Our Gateway East agency team acts as an embedded agency partner alongside your in-house marketing team. Project scope is defined quarterly with transparent SGD pricing and scheduled client engagement checkpoints throughout the retainer period. Indicative range: S$11,000–S$16,500 per month.

Media campaign performance varies with market conditions, your budget, how creative assets perform, platform rule changes and audience behaviour. Media Narrative's agency team delivers media planning and storytelling support — we do not substitute for your internal commercial decisions. We make no guarantees on sales volumes, social follower totals, viral distribution, growth percentages or investment returns. Figures cited on this site are examples only and anonymised where case material appears.

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